Passionate about the visual arts and the performing arts, Sito Rocks outburst for music began in his hometown Miami, Florida. At a young age his infatuation for music was inspired by his father, who was a lead percussionist in a salsa band in the late 70’s early 80’s. This Renaissance Man known on his driver’s license as Benhur Barrero II, a bilingual recording artist, songwriter, actor, received a BFA in Photography & Graphic Design. While developing music & an acting career he’s photographed giants of the industry, creating bold, energetic graphic images of musicians, athletes, and models for magazines, CD covers, calendars, corporations, and advertising. Sito Rocks dedicates 110% in his many crafts and is becoming the reigning monarch of eclectic bilingual sounds. His style serves up an intoxicating shot of dance up-tempo, catchy melodies, & the capability to hit different genres. Some of his well known up tempo Spanglish tracks are “Solo Tu”, “Party Rock MAMBO Anthem” – LMFAO, “Dime Tu Nombre” – Swedish House Mafia just to mention a few. Not only does Sito write his own music, he also directs and records his own music videos as well.

Sito Rocks and Mario “Genio” Coto founded their own music production & song writing company, Smash 11 Productions, in 2007. A few months later Sito had the opportunity to co-write 4 songs on Miami’s well know DJ Laz’s album “Category 6” released July 2008, which charted on Billboards top 100. Sito Rocks also featured on “Dale Candela”. In September 2008 Sito Rocks released the single “Un Beijo” (75 Brazil Street remix) which was one of the more popular remixes in the dance music scene. Crossing over from Spanish tracks into the English dance music. Sito Rocks dance single “Let Go” has been rocking heavy on Sirius Radio dance channels and Goom Radio Internet dance channels as well. In December of 2010 Sito Rocks & his friends Mario “Genio” Coto had the opportunity to produce a Sito Rocks feature and remix for Enrique Iglesias up-tempo dance single “Tonight” also featuring Ludacris.

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