Booking an artist is not a checkout button. It is a quote, a hold, then a contract. If a site tells you to “book now” with no date, venue, or budget, that is marketing, not booking. Here is how it works with AER Management. What “booking”...
There’s something about live Latin music that changes the energy in a room. Instantly. If you’re planning a corporate event and you want people actually talking about it the next day, this is the move. If you’re specifically looking for Latin...
There are a lot of people who will take your call and say they can book anyone. That’s not the same as actually being able to deliver. Here’s what separates a real Latin music booking agency from the noise. The roster tells you everything Look at who they...
This is usually the first question — and nobody wants to give a straight answer. We will. The honest truth is that fees vary a lot, but there are real patterns based on who you’re booking, what they need to perform, and what kind of event you’re running....
A lot of artists say they need a manager before they need one. A lot of artists who do need one cannot say what that person is supposed to do. Here is the split. Manager, booking agent, consultant A manager looks at the whole career: what to say yes to, what to...
