Many independent artists mix up these three roles, then hire the wrong one first. Each job is different, and the right order depends on where your career is today.
What a publicist does
A publicist gets you press, interviews, and media attention. That work pays off when you have something to announce, like a release, a tour, or a major show. Without news to share, there is little for a publicist to pitch.
What a manager does
A manager looks after the big picture of your career. That includes planning, deals, team decisions, and day to day business. For many independent artists, a manager is the first key hire because everything else connects to a plan. Read more in our guide on what a music manager does.
What a booking agent does
A booking agent focuses on getting you paid live performances and handling the details around them, such as contracts, riders, and logistics. Booking works best once you have a live act that is ready to perform for different kinds of audiences.
Who do you need first?
There is no single answer, but here is a simple way to think about it:
- If you have no plan or direction yet, start with guidance and a manager.
- If you have a strong live show and want more paid dates, look at booking.
- If you have news worth sharing and the music is ready, add a publicist.
Press and bookings both work better when your plan is clear first. Not sure where you stand? Our music consulting sessions can help you decide your next step.