Every artist wants a team.
You see big names with managers, PR firms, booking agents, stylists, assistants—and you think that’s what success looks like.
But here’s the truth: not every artist needs a full team—especially in the beginning.
Let’s break down what these roles actually do, when you need them, and when you’re better off running the show yourself.
🎯 Start With This: Know Your Career Stage
Before you hire anyone, ask yourself:
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Do I have a fanbase?
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Am I making consistent income from music?
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Do I have a clear brand and goals?
If you can’t say yes to most of those, you’re not ready to build a team yet—you’re still building the foundation.
🧑💼 What Does a Music Manager Actually Do?
A manager is your right hand. They:
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Help with strategy, scheduling, and decisions
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Handle some communication (booking, PR, collabs)
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Keep you on track with goals
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Often take 15–20% of your income
💡 When to get one:
When you’re getting too many emails, offers, and tasks to handle alone and you have consistent income they can help grow.
💸 Mistake: Don’t hire a manager hoping they’ll “get you signed” or “blow you up.” That’s your job first.
📰 What Does a Publicist Do?
A publicist handles your image in the media. They:
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Write and send press releases
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Pitch your story to blogs, interviews, playlists
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Manage your narrative during a release or tour
💡 When to get one:
When you’re dropping a project or touring and you have a solid fanbase + story to tell. Publicists don’t create buzz—they amplify it.
💸 Mistake: Don’t pay $1,500/month to someone promising huge coverage if you don’t already have momentum. Most blog hits today come from your social reach, not press.
🎤 What About a Booking Agent?
Booking agents:
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Find you shows and negotiate performance deals
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Often take 10–15% of show fees
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Work best when you have proven ticket sales
💡 When to get one:
If you’re selling out local venues or doing small tours, an agent can help scale you up.
💸 Mistake: Don’t expect agents to book you if you haven’t built a local fanbase. They work with demand, not potential.
🧠 What Should You Focus on First?
Before hiring anyone, focus on:
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Your product (great songs, visuals, and message)
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Your presence (strong content, socials, website)
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Your plan (who you’re targeting and why)
Then—and only then—should you start building your team.
🤝 How to Build a Team That Makes Sense
Here’s a smart order to build:
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Consultant or Mentor – Get guidance first. Learn the ropes before paying monthly retainers.
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Freelancers – Hire graphic designers, photographers, or PR people per project.
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Part-Time Manager – When you’re busy and making money consistently.
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Publicist/Agent – Only when you have demand, shows, or a release strategy.
You don’t need all the people. You need the right people at the right time.
🚀 Final Word
Having a team won’t make you successful.
Being ready for a team will.
Learn the business. Grow your audience. Build demand. Then hire support to scale what you’ve already started.
You’re the CEO of your music career. Make smart executive decisions.